UO Home Relaunch

URBAN OUTFITTERS

Creating a new visual handwriting and identity for Urban Outfitters EU Home and Gift Assortments.

• Re-defining and Creating a New Product Aesthetic  

• Brand Positioning and Marketing

• Global Sourcing and Product Development  

• Commercial Negotiation 

• Fast Fashion/ In Season Trading

• New Store Planning and Execution

FASHION MEETS HOME

Building a team from the bottom up to deliver a total relaunch – a completely new collection of products from; gifting, rugs, furniture to textile assortments each with a truly unique and innately stylish aesthetic that also did not alienate the existing customer base. Creating new retail display solutions and packaging roll outs. Working to a fast fashion model with 5 collections a year to inject exciting newness each season in line with the Fashion team.

‘LOCAL’ AND UNIQUE

Tasked with bringing a ‘local’ angle to the Homeware and Gift assortment for Urban Outfitters Europe. Establishing a visual handwriting that championed the retailers unique and market leading identity to a new customer base, online and across 50 stores. Including New collection launches in Paris, Milan and Oberhausen.  Working with defined sensibilities that underpinned the brand ethos and aesthetic.

launch PLAN

Successfully created ranges from conception to launch culminating in a Home Look Book and International Press Show, to curate and reveal the new assortment.