Sourcing strategy
PRODUCT DEVELOPMENT
MARKET RESEARCH
RANGE DEVELOPMENT
POSITIONING AND ANALYSIS
Croft Collection
John lewis
Created with the in house design team a range of storage and textile pieces to convey a modern yet traditional feel. Attention to detail and unwavering resolve to ensure products were of the utmost quality, sourcing from the most appropriate supplier partners across the world. A premium feel was achieved by looking at detailing and substrates to create a modern but elegantly timeless collection.
Trend analysis, range development and sourcing the right level of craftsmanship were at the forefront of this collection.