Emma Rumble

Sourcing strategy

PRODUCT DEVELOPMENT

MARKET RESEARCH

RANGE DEVELOPMENT

POSITIONING AND ANALYSIS

 

Croft Collection

John lewis

Created with the in house design team a range of storage and textile pieces to convey a modern yet traditional feel. Attention to detail and unwavering resolve to ensure products were of the utmost quality, sourcing from the most appropriate supplier partners across the world. A premium feel was achieved by looking at detailing and substrates to create a modern but elegantly timeless collection.

Trend analysis, range development and sourcing the right level of craftsmanship were at the forefront of this collection. 

 

 
 
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