Brooklyn Collection

john lewis

A utility collection with a brave new identity. Part of the John Lewis buying team that delivered a new product assortment based on the urban utilitarian trend. Worked on the project from concept to launch stage identifying a key gap in the market and working to develop product that truly stood out and brought something different to the range. Working on a wide variety of products from hand soap and linen sprays to garment rails and storage caddies. 

Headed up the coordination and curation of the range to ensure it launched with visual appeal and a fresh take on a utilitarian category.