CREATIVE SOURCING
PRODUCT BRIEFING AND DEVELOPMENT
PRICE ENGINEERING
RANGE DEVELOPMENT
BRAND CURATION
SALES ANALYSIS AND REACTION
House
john lewis
Developed textile and storage collections under the contemporary internal brand concept, ‘House’ at John Lewis. Briefing the design team to create compelling and market leading pieces. Working with an overseas supply base to tender and value engineer products, obtaining the best quality and price for each item.
Briefing and developing to a focused brand identity and guiding the overall product launch and point of sale marketing materials from concept to launch.