Ted Baker X John Lewis Exclusive Bed linen Collaboration

INNOVATIVE DIGITAL PRINT COLLECTION

Project lead working on creating a revolutionary new digitally printed bed linens assortment exclusively for John Lewis. The brief focused on blending Ted Bakers core brand values and heritage into a product assortment that led the market and pushed the traditional decorative linen boundaries in terms of design, style and technique.  A breakthrough sourcing project focused on digital printing as a key foundation of the look and feel of the range - one of the first digitally printed ranges in the marketplace. 

Coming up with a novel packaging concept and working with suppliers to ensure this became a reality whilst upholding the brands rigorous standards of quality and attention to detail.