PRODUCT DEVELOPMENT FEEDBACK
INNOVATION
USER INTERACTION ANALYSIS AND FEEDBACK
IN STORE LAUNCH STRATEGY
PRICE POINT POSITIONING
PACKAGING ADVICE
RETAIL PROMOTION AND DELIVERY
Intelligent Waste Range
joseph joseph AT JOHN LEWIS
Launching and positioning the Intelligent Waste product range within John Lewis' revolutionary new utility shop department. Advising on product development and packaging.
Researched and advised on innovation, pricing architecture, marketing launch, signage and point of sale materials.
